Kapa Digital Media is a unique-based agency offering a variety of unique digital marketing solutions for universities and higher education institutions. Our team of internet marketing experts craft campaigns designed to meet goals and generate a worthy return on investment (ROI). Our strategists are experts in how to market universities to potential students who will be a good fit. Understanding that every university has its unique value propositions (UVP), the Kapa team works to effectively communicate those in a memorable way to increase enrolments.
One of Our Focus Areas is Universities & Higher Education
The Kapa Digital Media team has conducted numerous marketing campaigns for universities. We work closely and attentively with these organizations to craft unique higher education marketing strategies to meet their goals. Throughout the process, we keep an open and transparent line of communication. Our strategists get to know your institution inside and out to prepare the best marketing campaigns for you.
Our Marketing Approach for Universities and Higher Education
Our approach to SEO for schools in higher education focuses on credibility. Many institutions are punished online because their content lacks reliability in the search engines’ algorithms. KAPA offers the solution by providing highly relevant and credible content. When prospective students are searching for universities, they often see the same things over and over again. Our SEO team will create useful and unique pages to help you rank. We’ll include relevant information for the consumer, such as degrees, staff, financial aid, admission requirements, campus facilities, and more. We edit and create webpages with reputable citations, resources, and keyword-rich content. In fact, we can focus your keyword and content strategy based on your ideal student, so the traffic you get is relevant. Our SEO efforts are put in place to improve the backlink profile, grow domain authority (DA), decrease bounce rate, and drive quality leads to the website.
Kapa Digital Media offers a specific PPC marketing approach for higher education organizations. We create cross-channel strategies with an integrated, holistic style. Our PPC efforts can launch across various platforms, including social media (Instagram, Facebook, LinkedIn, Twitter, and YouTube), programmatic, and display. The PPC approach our unique agency focuses on targets the keywords and audience that will provide the best return. We can nurture the target market through the entire marketing funnel, from awareness to conversion. Our PPC campaigns make sure to hit the audience numerous times throughout the funnel, from the first search of “best colleges in my state” to “how to decide which college to attend.”
Our organic social services are designed to represent your higher education institution positively on social media. College enrollment has plateaued in recent years, so we make an effort to give the best portrayal of your school and get more students into your classes. We know how to capture and share content for your university so you can attract new students. Kapa Digital Media's social media solutions will create the perfect personality for you to recruit, increase brand awareness, and manage social media crises. We can create a feed that is appealing to a variety of audiences, such as alumni, staff, current students, and prospective students.
Our content team’s approach for universities and higher education is to conduct a deep dive into your institution. Our strategists research and fully immerse themselves in your organization to understand your tone of voice and needs. We have created an extensive network of writers with experience making ad copy, articles, blogs, landing pages, and website content for universities. These are used to increase brand awareness, educate the audience, and build reputation. We’ve also helped create content for strategic email campaigns for summer programs and content for on-site student materials like brochures, handouts, and more.
Our website development strategies vary by each institution’s specific needs, concerns, and goals. Kapa Digital Media can assist in building and maintaining a fully-operational, secure website. Our approach to development emphasizes supporting your institution’s initiatives through cost-effective solutions.
Kapa Digital Media's marketing strategy approach revolves around your university’s digital marketing goals. Before we take any action, we research your institution and its unique selling propositions (UVPs) to determine how to best conduct operations. Our strategy team’s marketing efforts are focused on showcasing why your university or institution stands out compared to the competition. We develop a marketing plan and campaign to position your university in front of the correct target audience.
Digital Marketing Services We Offer for Universities & Higher Education
Our digital marketing agency offers academic content optimization, reputable link building, user-enticing headers, and header tags for our higher education clients. In addition, we always provide you with keyword research, as well as on-site, off-site, and technical SEO. Our search engine optimization solutions are extremely helpful for institutions needing local digital marketing services.
Our content marketing services include keyword-rich writing and revising for any online work. For universities, we focus on creating gated content, blogs, landing pages, webpages, email, and ad copy. Through content, you can inform prospective students about your university’s campus, courses, faculty, and student experiences and tell a story about what sets your school apart.
Our PPC services for universities include Google Search, Display, and Discovery ads. In addition, we can create and run ads on social media, such as LinkedIn, YouTube, and programmatic. Our targeted ads can send consumers directly to custom landing pages made for that specific target market. We also experience success in making call and form tracking for universities to build high-quality leads.
Our social media services for higher education organizations focus on publishing platform-specific content to establish authority and engage users. We generate leads and increase brand awareness by leveraging image, video, and graphic assets. Our organic social services build a strong online presence and track progress through analytics and trends reports.