Kapa Digital Media is a local agency that provides the finest digital marketing services in your location. We understand the time and resources that go into your Real Estate business, and our marketing efforts will match that. Our digital marketing strategies are unique to the goals of your Real Estate business.
Kapa’s History with Real Estate Businesses
The Kapa Digital Media team has an extensive history of marketing for real estate businesses. Our process of working with construction companies, builders, and land promoters businesses begins with goal setting and ends with transparent, quality results. Our internet marketing services for your business include Search Engine Optimization (SEO), Pay-Per-Click (PPC), Organic Social Media, Content Marketing, Website Design, and Creative Operations.
Our Marketing Approach for Real Estate
Our local SEO approach focuses on user intent and location. We add more content and localized information to a website, so Google rewards your website by targeting a specific area. Our typical SEO strategies are focused on including specific locations in the content and using Google Business Profile. We provide additional solutions to boost your local SEO, such as geo-focused tagging, Google Maps, link building, and local keyword research. Kapa can also take care of any listing management programs, such as Bright Local or Yext. We will help you determine the optimal SEO strategy to make sure your business is ranking locally.
Our Pay-Per-Click efforts for real estate businesses are conducted across channels while remaining connected and united to one another. Our objective is to accomplish your goals through all stages of the marketing funnel. Our paid marketing strategy includes a multi-step approach to elevate your business’s local PPC ads where our experts analyze the competition and industry to find out how to best begin. We then track budgets, goals, and targets to prepare and adjust for successful campaigns. Some of our team’s strategies include incorporating the service area into the ad copy, adjusting for local settings, and studying the key performance indicators to optimize efforts. Then, we continue to target and retarget to build the best audience.
Organic social efforts are put in place to engage the local community. When facing challenges such as client dependence, we use social media to connect with your target area’s population and create a culture they want to be a part of. Our local social media experts practice data spreading, a tactic used to get the business’s name pushed throughout the local community and boost brand awareness. For multi-location local businesses, we create specific Facebook pages for each location, which is a great way to be specific in advertising efforts and track location visits.
Our content efforts for your local business are centered on immersing ourselves in your company and industry. Simply put, we become experts in your business to create content that best represents you. Our content team creates several engaging, educational, and valuable content buckets for your business to boost your business’s image and online presence. One of our marketing strategies for local businesses is creating location-specific content and location pages to maximize efforts. Location pages allow customers to find specific information about your business and allow us to incorporate local keywords into the content to drive local and surrounding traffic to the website. This type of content often improves rankings on location-specific searches.
Real Estate Services
Our SEO services for financial institutions include EAT content, Google Business Profile, heavy link building, testimonials, localized search, and tutorial blog content. In addition, we conduct keyword research, on-site SEO, off-site SEO, and technical SEO.
Our content services are carried out to increase your brand awareness amongst the local community, educate followers in your industry, and nurture audiences and leads. We focus on creating gated content, blogs, landing pages, web pages, and ad copy.
Our paid team’s services for marketing small businesses focus on Google local ads, Google search ads, Facebook lead generation ads, YouTube ads, and Programmatic ads. All of the services are geo-specific to get the best results in your target area.
When assisting in local advertising on social media, our team will conduct an initial audit, create and schedule posts, analyze metrics, and more. When working with small businesses, we emphasize using community-centered content to engage the local population and set you apart from your competitors.