At Kapa Digital Media, we offer in-depth digital marketing solutions for financial businesses. Our team of marketing experts implements strategies tailor-made to your needs and goals. We immerse ourselves in your business and brand to give your company the best results possible.
Kapa’s History with Financial Services Marketing
Kapa Digital Media has conducted several marketing campaigns for financial businesses. We collaborate with you transparently and consistently in all our efforts. We offer the following services for financial businesses: Search Engine Optimization (SEO) to Pay-Per-Click (PPC), Social Media Marketing, Website Design, and Branding.
Our Marketing Approach for Banking & Finance Marketing
Our SEO experts’ approach for finance companies focuses specifically on creating high-quality content. We want to ensure that we are producing EAT content (Expert, Authoritative, and Trustworthy). Our SEO team integrates information that is up-to-date with industry standards. We create geo-location pages targeting consumers in specific areas and keyword-rich tutorial blogs to establish your business as an industry leader. In finance, the most common challenge is providing users with relevant and worthy content. Users search their questions in Google, and Kapa explores these queries to make content that answers the searches. We tailor our SEO strategies to your goals, but overall we aim to increase organic traffic, improve the backlink profile, build domain authority, decrease bounce rate, and keep users on your site longer. We can meet these goals by creating a detailed Google My Business profile and optimizing webpages’ meta tags and descriptions.
Our Pay-Per-Click efforts for financial services are implemented in an integrated, cross-channel approach. We conduct ourpaid mediia campaigns using complete audience nurturing, so we can reach all potential customers in each stage of the marketing funnel. The strategy for PPC ads includes multiple steps that are designed to target your ideal audience. First, we analyze the top-performing competitors to compare best practices and campaigns. Then, we create a budget, objectives, and segment the target market. Our efforts are primarily focused on those who are already using financial services, such as investors. Our team creates the ads based on the target market and then publishes them. We study the key performance indicators and adjust our campaigns to reach your goals.
The goals of organic social media for financial services are building and maintaining customer relationships, highlighting the company’s purpose, and growing consumer trust. In finance, customers care less about brand identity and more about personalized service. Social media gives the perfect opportunity to share these services and experiences. Kapa's organic social media experts conduct a deep dive into your specific financial industry to survey the space and understand how to create success. Our organic social efforts help overcome the competition by creating content that best represents your brand and services. We lead with a strategy and allow the data to navigate after.
Our content marketing goals for financial services are based on providing the best voice to match your business. When we are introduced to your company, we become experts in your goals, services, and brand. We take this information to build engaging, informational, and meaningful content. In addition, we work closely with the SEO team to ensure frequently searched keywords are integrated seamlessly into the content. Content builds a valuable bridge between your service and the consumer because there are countless opportunities to share your expertise. When you educate your audience, consumers will view your brand as a trustworthy, authoritative institution. We create the content that consumers are looking for. Many times, blogs are the first organic introduction to a brand, so it’s extremely important in top-of-the-funnel awareness.
Banking & Financial Services
Our SEO services for financial institutions include EAT content, Google Business Profile, heavy link building, testimonials, localized search, and tutorial blog content. In addition, we conduct keyword research, on-site SEO, off-site SEO, and technical SEO.
Our content marketing services are carried out to boost brand awareness amongst your target market. Because of all our different content types – blogs, landing pages, ad copy, and more – we can nurture audiences and leads.
Our PPC services include Google Search, Display, and Discovery ads. We also provide YouTube, programmatic, and social media ads. Our team is also able to create call and form tracking for lead quality integration and conversion-optimized landing pages.
Our social media team carries out several digital marketing services for financial businesses. We conduct a social audit of your business and the industry. Then, we craft monthly social media calendars, all of which are accessible and visible. We also have reporting calls to discuss future content opportunities and metrics.